Dabur unveils new campaign for Honitus Cough Drops

Dabur India Ltd., one of India's leading Ayurvedic Healthcare FMCG companies, on Monday unveiled its new communication campaign for its cough lozenges - Honitus Cough Drops.

The new campaign features singer Sonu Nigam & the famed Indian Idol finalist Rahul Vaidya. This will be their first ad.

The creative approach for the new campaign revolves around the superior taste & relief attributes of Honitus cough drops. The advertisement connects with the teens, prime target audience for the category, and illustrates the fact that Honitus cough drops provide quick relief without an unpleasant taste through the tagline - 'honitus ka real honey - khich khich kharash chalti bani'. This is illustrated by Sonu Nigam offering Rahul Vaidya - a singing competition contestant, Honitus cough drops after the latter's complaint of an unpleasant tasting lozenge from many sore throat remedies currently available.

"Sonu Nigam, being a singer, exemplifies the benefits of Honitus cough drops & connects with the target audience. His recent association with a singing realty contest finds relevance with the campaign concept. At present, the Rs 130 crore cough Lozenges market is witnessing a single digit growth annually. Our foray into the lozenges segment has redefined the category and are confident that with the new communication campaign will boost brand growth", said Dilip Bhujbal, Senior General Manager (Sales & Marketing), Dabur Consumer Health, Dabur India Ltd, elaborating on the new campaign.



** LOL they have a picture from the ad so I decided to post part of the article here...doesnt he look good? I love the way he's been doing his hair lately...none of the long stuff...just short and gelled up...=)